The Irony of Embracing Today’s World

The house is burning down, yet we’re debating whether to kick-start the morning with matcha or collagen.

The whole system feels drained to the depths of its soul—relationships sag, and our minds sprint pointlessly from one finish line to the next.

The market keeps whispering that another purchase will fix our woes, so we keep fussing over which powder to stir into our breakfast.

We plug giant gaps with tiny comforts and dream of shortcuts out of the chaos.

One side of us is exhausted; the other clings to the promise of simply “living longer.”

Here’s the modern irony: we no longer aim to age well—we act as if aging itself must be outlawed, as though our worth slips with every passing year.

Maybe it’s time to step out of the game.

The goal isn’t to rewind the clock; it’s to make peace with it—to inhabit every moment as fully and honestly as we can.

The Longevity Industry: Sprinting Toward “Health”

Everyone’s selling something—gene tests, bio-hacks, potions to stretch your telomeres.

The label says “Feel good,” but the fine print reads

“Look younger, perform harder, never slow down.”

Kindness becomes a contest, a badge of “success.” Yet genuine well-being is felt, not timed.

In the rush to optimise ourselves, we neglect what we need most: connection to our own nature and the world’s—stillness, a single deep breath.

Digital screens and to-do lists crowd that space, and we drift further from ourselves.

When Everything Signals Status, Simplicity Is Revolution

Your gym membership, collagen brand, and morning ritual have all become social badges.

We imagine that the more we show, the more we matter.

Yet perhaps the real revolution is stripping things back, simplification.

A new luxury: a life where experience, not accumulation, makes you feel good.

Feeling right inside—without broadcasting it. Owning less, living more. Looking good to yourself, not to others.

As the great Sufi mystic Rumi said,

“Either appear as you are, or be as you appear.”

What Makes a Life Worth Living?

Material comforts are easier to come by than ever, so the sharper question is: Why am I alive?

To collect achievements, or to savour the moment?

Life isn’t the number of people who ‘follow’ you, but the number of deep breaths you can take.

Not the quick buzz of dopamine but the slow calm of serotonin.

Keep your eyes on the road, not the odometer.

Don’t chase time; adapt to it, grow with it.

Some Things Should Stay Unposted

Social media urges us to put everything ‘on show’.

Yet certain moments belong only to you—powerful even (or especially) when unseen, profound even when unshared.

Your triumph might spark someone else’s pain, so share lightly and only when it truly helps.

The happiest societies thrive on minimal comparison and low-stakes competition.

So today, gift yourself a private moment that really resonates: one breath, one silence, one flash of awareness.

Longevity may owe something to genes or luck, but living well is a choice—your choice.

Let’s choose wisely, and let’s choose together.

We really look forward to your comments and thoughts on the subjects raised in this issue!

Take care until we meet in our next Bulletin.